Objective

When seeking a specific career path, it is important to list a job or career objective on your resume. This statement helps employers know the direction
you see yourself taking, so they can determine whether your goals are
in line with those of their organization and the position available. Normally,
an objective is one to two sentences long. Its contents will vary depending
on your career field, goals, and personality. The objective can be specific
or general, but it should always be to the point. See the sample resumes in
this book for examples.
If you are planning to use this resume online, or you suspect your
potential employer is likely to scan your resume, you will want to include
a “keyword” in the objective. This allows a prospective employer, searching
hundreds of resumes for a specific skill or position objective, to locate
the keyword and find your resume. In essence, a keyword is what’s “hot”
in your particular field at a given time. It’s a buzzword, a shorthand way
of getting a particular message across at a glance. For example, if you are
a lawyer, your objective might state your desire to work in the area of corporate
litigation. In this case, someone searching for the keyword “corporate
litigation” will pull up your resume and know that you want to plan,
research, and present cases at trial on behalf of the corporation. If your
objective states that you “desire a challenging position in systems design,”
the keyword is “systems design,” an industry-specific, shorthand way of
saying that you want to be involved in assessing the need for, acquiring,
and implementing high-technology systems. These are keywords and every
industry has them, so it’s becoming more and more important to include
a few in your resume.

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