The most difficult kind of information to get is about the interviewer. Get his name and title when you set up the interview. Make sure you know how to spell and pronounce his name. Look on the company Web site for this kind of information. Some have biographies of the principal officers. Use your network, a workshop network, a competitor,
or a trade association to find out how long he has been with the company, his professional reputation, his rough age, and community activities he may be involved in. Ask public relations or advertising to send a copy of his or her biography to the receptionist.
Other useful sources are your banker, accountant, lawyer, or prominent trade association, which can often give you information about the company and its prospects and problems. A competitor can give you some insight on what’s going on in the industry. Salespeople who call on a company can be another source of useful information about it.