The statement is one of several half-truths you often hear about job hunting. It refers to winning favor for yourself in the eyes of others to make them feel and believe you have strong experience and will
make an excellent employee in the right position. People who have particularly persuasive communications skills have an advantage over many job hunters. Gaining proficiency in persuasion is useful not only for your job hunt but also in your future career. Selling yourself does not rely on gimmicks but rather on proven sales techniques.
This chapter describes techniques used successfully in sales training programs.

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