Special Tactics for Recruiting Graduates, Senior Executives, and Diversity Candidates

Students and recent graduates, executives, and diversity candidates are three very distinct hiring pools with special characteristics, interests, and preferences. In general, the Internet tools and practices for
attracting and finding these candidates are the same:
A focus on employee referral and networking. A strong, attractive Web site.
A compelling recruitment ad campaign and job postings in niche boards and communities.
Active search for candidates hiding in targeted companies, colleges, organizations, and other destination Web sites.
But the recruiting tactics you’ll use to capture and hire each of these specialized types of candidates are different. In this chapter, we’ll take a look at these three populations, understand the general characteristics of
each—and then explore best practices to help you configure your recruiting message, career center, ad campaigns, and search activities—to recruit the very best candidates in each pool.

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