Students and Recent Graduates

Today’s students and grads have grown up on the Web. Job boards are an instinctive first place to visit for these job seekers—and they have no reservations about downloading their resumes to many at once.
In general, they are also savvy Internet researchers, and will travel the Web often to the companies they’ve targeted in various industries. For most major corporations, it’s not only important to be able to reach into this population, but to sort through it quickly to surface the candidates with the most potential. Let’s look first at how to make your site and ad campaigns attractive to the group in general, then at some ideas about finding and growing relationships with the best students, long before they graduate.

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